Specialist Advisory for Commodities Trading Finance, Risk and Change.
We handle your most complex challenges with confidence—because we have almost certainly solved them before.With deep experience leading global finance, risk, and product control functions across tier-one producers, trading houses, and investment banks, we streamline operations and implement the right technology to give leaders clarity and confidence.Avelorn delivers senior-tier, on-demand expertise for short-to-medium-term challenges.We also provide the rapid scalability of fractional CFO and CRO leadership, without the long-term overhead of a permanent executive hire.
OUR DEEP EXPERIENCE:
• TARGET SECTORS:Deep expertise across commodities trading, shipping, global producers, energy multinationals, and both investment and retail banking.• C-SUITE & BOARD LEADERSHIP:Proven hands-on execution in fractional and interim CFO, COO, and CRO roles, alongside extensive experience serving as a Director and main board member.• RISK MANAGEMENT, FINANCE AND TREASURY:Advanced stewardship over market risk, product control, and enterprise risk frameworks, capital fundraising, trade finance, asset-liability management (ALM), liquidity management and cashflow forecasting.• TRANSFORMATION AND TECHNOLOGY:Leading large-scale digital transformations, ETRM / CTRM software implementations, global offshoring and cost saving initiatives.
WHAT MAKES AVELORN UNIQUE
- A niche company only employing senior experts. Overhead costs are minimised by avoiding large support teams.- A hands on consultancy that works alongside your teams to achieve outstanding results.- Understanding the bigger picture and the critical success factors across different stakeholder groups.- Experience of working at board level as Directors of many companies, including as a part of the main group board.
OUR CORE OFFERINGS:
• FRACTIONAL AND INTERIM LEADERSHIP:Direct, on-demand executive support across critical CFO, COO, and CRO roles, providing high-calibre leadership cover for senior finance, risk, and transformation functions.• COMPLEX CHANGE MANAGEMENT:Designing and deploying institutional-grade trading and risk architectures (ETRM/CTRM) to replace manual vulnerabilities with robust, scalable digital infrastructure.• PROCESS AND CONTROL IMPROVEMENTS:Driving continuous efficiency gains across financial control, product control, risk management, and treasury workflows to establish a reliable, audit-ready data landscape.• TARGETED TEAM UPSKILLING:Specialized, best-practice training or one on one coaching programs designed for commodities, product control, and risk environments, specifically tailored to accelerate the growth of newly promoted or high potential managers.
OUR PRINCIPAL CONSULTANT: BIOGRAPHY
Rob Honeyball is the Founder and Principal Consultant of Avelorn Advisory.He brings 30 years of global leadership experience in Finance, Change, and Risk Management across investment banking, fund management, commodity trading, shipping, mining, and oil majors.Operating at board level and having served as a corporate Director, Rob specializes in guiding organizations through complex transformations and scaling operations at pace. His career spans key global financial hubs, including the UK, Singapore, Dubai, and India, with a proven track record of managing high-performing global teams.Core Expertise:• Fractional Executive Leadership: On-demand CFO, CRO, and turnaround management services.• Financial & Risk Infrastructure: Product control, risk management, treasury, and fundraising.• Operational Transformation: Complex change management, cost reduction, offshoring, and outsourcing.• Market Depth: Deep expertise in commodities markets and investment banking across all asset classes.Rob holds a First Class Honours degree in Management Science from the University of St Andrews and is a qualified Chartered Accountant (ACA).
AVELORN PROVEN TRACK RECORD:
A selection of the leading global organisations served by our founder
